Problems of present-day online poker

Hi,

What do you think about most important problems of present-day online poker? Recently it got me thinking about trust and transparency to existent online poker rooms in regard of involvement of live-poker players to its advertising. The real famous players which made a name for oneself on the live tables how can concern to online poker right-now?! I would have thought, live and online pokers these are two different game worlds. Such involvement of that kind of players is aimed to promote the online poker and its brand communications by using their achievements in live poker. Is this honourably, fair?

Any help will be appreciated.

I didn't find the right solution from the Internet.

References:

Thank you.